According to textile historians, chenille-type yarn is a recent invention, dating to the 18th century and believed to have originated in France. The original technique involved weaving a “leno” fabric and then cutting the fabric into strips to make the chenille yarn.
Alexander Buchanan, a foreman in a Paisley fabric mill, is credited with introducing chenille fabric to Scotland in the 1830s. Here he developed a way to weave fuzzy shawls. Tufts of coloured wool were woven together into a blanket that was then cut into strips. They were treated by heating rollers in order to create the frizz. This resulted in a very soft, fuzzy fabric named chenille. Another Paisley shawl manufacturer went on to further develop the technique. James Templeton and William Quigley worked to refine this process while working on imitation oriental rugs. The intricate patterns used to be difficult to reproduce by automation, but this technique solved that issue. These men patented the process but Quigley soon sold out his interest. Templeton then went on to open a successful carpet company that became a leading manufacturer throughout the 19th and 20th centuries.
In the 1920s and 1930s, Dalton in Northwest Georgia became the tufted bedspread capital of the US thanks to Catherine Evans (later adding Whitener) who initially revived the handcraft technique in the 1890s. Hand-tufted bedspreads with an embroidered appearance became increasingly popular and were referred to as “chenille” a term which stuck. With effective marketing, chenille bedspreads appeared in city department stores and tufting subsequently became important to the economic development of North Georgia, maintaining families even through the Depression era. Merchants organised “spread houses” where products tufted on farms were finished using heat washing to shrink and “set” the fabric. Trucks delivered pattern-stamped sheets and dyed chenille yarns to families for tufting before returning to pay the tufters and collect the spreads for finishing. By this time, tufters all over the state were creating not only bedspreads but pillow shams and mats and selling them by the highway. The first to make a million dollars in the bedspread business, was Dalton County native, B. J. Bandy with the help of his wife, Dicksie Bradley Bandy, by the late 1930s, to be followed by many others.
In the 1930s, usage for the tufted fabric became widely desirable for throws, mats, bedspreads, and carpets, but not as yet, apparel. Companies shifted handwork from the farms into factories for greater control and productivity, encouraged as they were to pursue centralized production by the wage and hour provisions of the National Recovery Administration’s tufted bedspread code. With the trend towards mechanization, adapted sewing machines were used to insert raised yarn tufts.
Chenille became popularized for apparel again with commercial production in the 1970s.
Standards of industrial production were not introduced until the 1990s, when the Chenille International Manufacturers Association (CIMA) was formed with the mission to improve and develop the manufacturing processes. From the 1970s each machine head made two chenille yarns straight onto bobbins, a machine could have over 100 spindles (50 heads). Giesse was one of the first major machine manufacturers. Giesse acquired Iteco company in 2010 integrating the chenille yarn electronic quality control directly on their machine. Chenille fabrics are also often used in Letterman jackets also known as “varsity jackets”, for the letter patches.