INSPIRING, WHEN TECHNOLOGY MEETS CREATIVITY

The concept of Inspiring means a lot to us, so much that in a very short time it has become an essential component of our identity.

Tonello Inspiring

TODAY, FOR TONELLO, INSPIRING MEANS BASICALLY 4 “THINGS”:

  • An event, a privileged moment for meeting and exchanging ideas at a high level with the brands, designers, and clients we have invited to participate, to give them a better opportunity to understand our evolution, our technology, and our research activities
  • A physical space and a real “soul place”; an atelier full of samples, machines and garments. To freely experiment with solutions, test processes, effects and technologies; in short, a place where ideas begin and grow, and where it is possible to develop new solutions
  • A new, unique and innovative service for project and technological collaboration with our clients who can count on the support of our technicians and will be able to sample our technologies, our processes, and our accessories to obtain surprising and innovative effects
  • team of professionals, technicians, researchers, and highly creative people, guided by the experience of Massimo Falaguasta and Piero Turk

A new mentality that today finds its realization in our new Creative Area, in our brand new space called “Inspiring”. Offering our clients the opportunity for direct discussions, reporting, learning, keeping up-to-date, and comparing and contrasting with those who live every day in the world of textiles and fashion, who breath it, work it and know all its secrets and potential.

Tonello Inspiring pictu

Obviously, all this does not mean that we deny our nature and our mission as producers of processes and technology. On the contrary, it means that we continue to evolve while remaining faithful to what we have always been: producers of ideas and, as of today, fulfillers of dreams.

COMBINING TECHNOLOGY AND CREATIVITY.

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DEN/IM 2.0 – WHEN THE WORLDS OF DENIM, ATHLEISURE AND PERFORMANCE APPAREL COLLIDE

As a timeless classic of fashion, denim continues to lend itself to new uses, evolving its forms such that it remains the undisputed king of casual comfortable dressing.

Tonello DEN/IM 2.0

“Denim is a versatile partner to pair with anything and is a must-have in every season” commented Tricia Carey, Director of Global Business Development – Denim at Lenzing.

In an age where new innovations and interpretations drive the denim category there is always something that emerges as a new way forward and den/IM 2.0 is presenting itself as that new evolution.

“Associated with this collection you will hear terms such as compression, ventilation, moisture control, thermal conductivity and body mapping; and these are used alongside traditional denim terms such as indigo shade, fade-down and laser marking” explained Patrick Silva, Santoni Marketing Manager.

Each knitted garment in the collection incorporates different combinations of fibers and knitted structures to create a unique cross-over concept. It’s all about integrating several sportswear benefits into the authentic denim world.

Traditional sportswear, made with the cut and sew concept, from one material and one fabric structure has a limited ability to provide sufficient local wear comfort. Body mapping seamless sportswear consists of one piece of multiple knit structure fabric which provides improved wear comfort by adjusting local body heat exchanges.

The seamless functional features can incorporate superior moisture wicking by incorporating TENCEL® branded lyocell fibers in a unique two-layer construction; inclusion of high performance yarns provide superior temperature regulation and a perfect microclimate for the skin.

Engineering seamless fabric thickness provides padding that allows greater body protection without sacrificing moisture management or temperature regulation. Engineered ventilation areas and 3D knitted structures are positioned where most needed.

“At Tonello, we strongly believe in collaborations, especially when aimed at bringing truly innovative solutions to the market. Combining our finishing technologies like ECOfree, Laser Blaze and Core, with the high-end products offered by Lenzing, Santoni and Unitin, we were able to achieve a brand-new product with technical performance and an authentic denim taste.” Summarized R&D Manager Alice Tonello

THE DEN/IM 2.0 COLLECTION WILL DEBUT AT BLUEZONE/MUNICH FABRIC START ON SEPTEMBER 5- 7TH IN MUNICH, GERMANY.

Source:     BLOG / TONELLO 2017

HOW CARLSBERG’S DISCOVERY OF ENZYMES HAS REVOLUTIONIZED DENIM DESIGN

The main focus of denim designers is to make a new garment look old. Enzymes can produce great results, without polluting the environment. In 1952 Carlsberg mapped a protein degrading enzyme for the first time. We shared this discovery with the world, kickstarting groundbreaking progress in technology and industry.

Tonello Mapping of Enzymes Carlsberg

I like denim. It’s very democratic. Anybody that wears jeans doesn’t look like a poor guy or a rich guy. They can be used by anybody.

I’m Piero Turk and I’m a denim designer. Denim designer means that I work in all the areas of the denim. I work with denim mills to develop fabrics. I work with laundries to develop washes. I work with brands to develop their collections.

I live in Treviso. It’s a small village in North East of Italy. Living in Treviso is not bad – because I’m not really always in Treviso. I travel all around the world for my work. I like that when I come back home it’s not stressful at all – but honestly it’s a bit boring.

When the story of garment treatment started – we started using simple techniques, adding chlorine bleach to the water – to make the pant lighter. Then adding stones – then spraying sand or chemicals in some areas to have contrast on the pant.

This is where I develop all my new ideas – about finishing and different treatments on the denims. All of the different treatments and technologies and techniques – are used just for one thing. To make a new pant look like an old pant. Of course the big problem that the industry is trying to avoid – is polluting. With enzymes you avoid this. The discovery of enzymes has made a big change in the denim world. You spray the enzyme on the garment. The technology is really good – because with spraying the enzymes you can save a lot of water. Using enzymes you more or less have the same effect as with stones – and it means polluting much less.

I started working with denim not because I wanted to. I don’t have a design background. My background is totally different. At the university I studied medicine. I wanted to be a psychiatrist. But then I couldn’t finish college, so I asked a friend of my family – who had a company in this area, if I could work with him, and he said ‘yes’. That company was making casual jeans collections in the 80’s. Doing that I found out that I love that. So I kept my passion. I’m still learning a lot. You never stop to learn.

I can find inspiration mostly from vintage garments. I love them because I can guess – and try to imagine the life of people wearing them – in the 30’s and 40’s and 50’s. So they have their own life, they tell you a story. The denim is the fabric of workers. All these garments were used by workers. So you can see and guess the different kinds of work, they were doing. Of course, this one… was a painter.

It think the future of denim is to find a way to produce it – that is respecting the planet.

 

source :   

BLOG / TONELLO 2017

TONELLO LASER DESIGN SHOP | NEW JAPAN INSPIRED T-SHIRTS COLLECTION

Taking inspiration from traditional Japanese culture and thanks to Tonello knowledge and technological solutions, a new collection of laser designs is ready to be presented on our Laser Design Shop. From simple to more elaborated designs, Tonello provides you a wide range of possibilities.

Tonello Laser Design Shop New Collection

Symbols and motifs have always been an integral part of Japanese aesthetics, both in traditional and modern designs. These symbols can be found integrated in many of the items through graphics, textiles and applied arts. With our new collection, we combined the deep symbolism of Japan with state-of-the-art Tonello finishing technologies and high-end indigo yarns by Unitin.

From designs that take inspiration from nature, to more geometrical ones which remind of origami folding and kimono patterns, our new collection encapsulates the true essence of Japan icons, and is just a click away.

Tonello_Satomi_Design1

Tonello_Ashikaga_Design1

Tonello_Suganuma_Design1

Tonello_Naito_Design1

Tonello_Tsuchimochi_Design1

Tonello_Sakuma_Design1

Tonello_Murakami_Design1

Tonello_Horiuchi_Design1

Tonello_Yamana_Design1


 MAKE YOUR LIFE EASIER, SHOP NOW

DEN/IM 2.0 – WHEN THE WORLDS OF DENIM, ATHLEISURE AND PERFORMANCE APPAREL COLLIDE

As a timeless classic of fashion, denim continues to lend itself to new uses, evolving its forms such that it remains the undisputed king of casual comfortable dressing.

Tonello DEN/IM 2.0

Denim is a versatile partner to pair with anything and is a must-have in every season” commented Tricia Carey, Director of Global Business Development – Denim at Lenzing.

In an age where new innovations and interpretations drive the denim category there is always something that emerges as a new way forward and den/IM 2.0 is presenting itself as that new evolution.

“Associated with this collection you will hear terms such as compression, ventilation, moisture control, thermal conductivity and body mapping; and these are used alongside traditional denim terms such as indigo shade, fade-down and laser marking” explained Patrick Silva, Santoni Marketing Manager.

Each knitted garment in the collection incorporates different combinations of fibers and knitted structures to create a unique cross-over concept. It’s all about integrating several sportswear benefits into the authentic denim world.

Traditional sportswear, made with the cut and sew concept, from one material and one fabric structure has a limited ability to provide sufficient local wear comfort. Body mapping seamless sportswear consists of one piece of multiple knit structure fabric which provides improved wear comfort by adjusting local body heat exchanges.

The seamless functional features can incorporate superior moisture wicking by incorporating TENCEL® branded lyocell fibers in a unique two-layer construction; inclusion of high performance yarns provide superior temperature regulation and a perfect microclimate for the skin.

Engineering seamless fabric thickness provides padding that allows greater body protection without sacrificing moisture management or temperature regulation. Engineered ventilation areas and 3D knitted structures are positioned where most needed.

“At Tonello, we strongly believe in collaborations, especially when aimed at bringing truly innovative solutions to the market. Combining our finishing technologies like ECOfree, Laser Blaze and Core, with the high-end products offered by Lenzing, Santoni and Unitin, we were able to achieve a brand-new product with technical performance and an authentic denim taste.” Summarized R&D Manager Alice Tonello

The den/IM 2.0 collection will debut at BlueZone/Munich Fabric Start on September 5- 7th in Munich, Germany.

FROM IDEAS TO TECHNOLOGIES: RESEARCH AND CREATIVITY IN DENIM

FROM IDEAS TO TECHNOLOGIES: RESEARCH AND CREATIVITY IN DENIM

“From Ideas to Technologies”: This is the title of the exposition that Tonello is using for its participation in the Bangladesh Denim Expo 2017, being held in Dhaka the 17th and 18th of May. The display will offer an overview of the new trends in denim finishing materials. It will be presented on 18 May, beginning at 11.00 a.m., in the seminar hosted by Piero Turk – one of the internationally recognized gurus of denim – and by Alice Tonello, the company’s R&D manager.

Bangladesh Denim Expo 2017

Piero Turk will discuss the themes dealt with on the walls of the stand, alternating with Alice Tonello who will instead illustrate theme by theme, how certain effects were obtained until just a few years ago and how today we can count on technology and production processes that are radically different and increasingly sustainable.

Specifically, both of them will focus on cultural, economic and environmental factors that influence and will continue to influence the further evolution of finishings.

Tonello’s Denim Gallery will also be presented in the during the expo. This is the exhibition event from the recent Kingpins in Amsterdam, which hosted several designers invited to express their conceptions of reality on the fabric of jeans. The exhibition has started travelling, awaiting its impending continuation, and is another concrete demonstration of Tonello’s ability to operate on various creative as well as productive stages to give the world’s leading brands not only technologically based answers, but also, and above all, ideas and innovative solutions.

Tonello Bangladesh Denim Expo 2017

All of the garments presented have been realized in collaboration with Piero Turk and Massimo Falaguasta from Tonello’s Research Center in our new Creative Area. This Creative Area is an actual atelier dedicated to research and experimentation where the designers’ fantasy and the desires of the various Brands can become reality. The garments under “development” can, in fact be analyzed, studied, perfected, revolutionized, and tested: the complete panorama of all the treatments permits exploring the thousands of possibilities of technology, and the thousands of special effects that, with Tonello’s machines, become absolutely normal.

“This new creative area” – says Alice Tonello, the company’s R&D manager – “is the natural outlet for our philosophy: a concrete service for our customers, something that a mere supplier of machines would not be able to offer.”

Tonello invites you to Bangladesh Denim Expo

Tonello Seminar
From Ideas to Technologies
May 18, 11 am, Rajdorshan Hall – 3

You are invited to the seminar:
From Ideas to Technologies: discovering the new age in garment finishing
held by Piero Turk and Alice Tonello.

The seminar will focus on new trends in finishing, embracing cultural, economic, ecological and technical considerations.

http://www.bangladeshdenimexpo.com/seminars/

 

TONELLO DENIM GALLERY: DENIM TALKS REALITY

TONELLO DENIM GALLERY: DENIM TALKS REALITY

Another new project from Tonello: Denim Gallery, is a bona fide display of “dreams and visions of reality”, as told by 10 Designers from around the world who have used Denim as their canvas for painting, staining, and assaulting in order to express themselves with artistic languages, materials, and concepts. The installation will be one of the coolest events of the 2017 edition of Kingpins and Blueprint, scheduled in Amsterdam from April 19 to 22.

Tonello Denim Gallery

Grace Warland, Matias Sandoval, Serena Conti, Su Kim and Jon Rouleau, Mika Mitarai, Juan Manuel Gomez, Ilinca Trif, Stefan Vella, and Greta Giannini: these are the names of the artists-designers who have tried to answer, very personally and openly, a deceptively simple question: what is reality for you? And Tonello reinterprets these answers, taking full advantage of the latest technologies: from Laser Blaze to ECOfree, from Bohemia to NoStone®, from Ecospray to Core.

Ecology and nature. Fears for an upcoming apocalypse. Cosmological conceptions of the human beings. Investigations of abstract and primordial artistic languages. Contrasts between the natural elements for all manners of living and enjoying life (including excitement). A interweaving of different realities: the past, memories and wars. Realities like slavery that we try to break free from with the force of imagination and our ability to continue trying new escape routes. The bright lights and accelerated times of modern cities. These are the creative ideas that designers have put on canvas, or, rather, “on Denim”.

With the project, Denim Gallery, Tonello wanted to celebrate the thousands of potential expressions of Jeans, emphasizing their multi-directional, multi-sensorial, multi-medial and multi-dimensional expansion with an original combination of art and fashion, painting and performance.

And this is just the beginning, the first installment of a proposed exhibition which will soon have a sequel (that we cannot reveal just yet…).

“DENIM GALLERY” WILL NOT ONLY BE SEEN IN AMSTERDAM DURING THE DAYS OF THE FAIRS, BUT ALSO ON TONELLO SOCIAL MEDIA, ON FACEBOOK AND INSTAGRAM, BEGINNING WITH PREVIEWS, STORIES, AND LIVE VIDEOS STARTING MONDAY 10 APRIL.