DEN/IM 2.0 – WHEN THE WORLDS OF DENIM, ATHLEISURE AND PERFORMANCE APPAREL COLLIDE

As a timeless classic of fashion, denim continues to lend itself to new uses, evolving its forms such that it remains the undisputed king of casual comfortable dressing.

Tonello DEN/IM 2.0

Denim is a versatile partner to pair with anything and is a must-have in every season” commented Tricia Carey, Director of Global Business Development – Denim at Lenzing.

In an age where new innovations and interpretations drive the denim category there is always something that emerges as a new way forward and den/IM 2.0 is presenting itself as that new evolution.

“Associated with this collection you will hear terms such as compression, ventilation, moisture control, thermal conductivity and body mapping; and these are used alongside traditional denim terms such as indigo shade, fade-down and laser marking” explained Patrick Silva, Santoni Marketing Manager.

Each knitted garment in the collection incorporates different combinations of fibers and knitted structures to create a unique cross-over concept. It’s all about integrating several sportswear benefits into the authentic denim world.

Traditional sportswear, made with the cut and sew concept, from one material and one fabric structure has a limited ability to provide sufficient local wear comfort. Body mapping seamless sportswear consists of one piece of multiple knit structure fabric which provides improved wear comfort by adjusting local body heat exchanges.

The seamless functional features can incorporate superior moisture wicking by incorporating TENCEL® branded lyocell fibers in a unique two-layer construction; inclusion of high performance yarns provide superior temperature regulation and a perfect microclimate for the skin.

Engineering seamless fabric thickness provides padding that allows greater body protection without sacrificing moisture management or temperature regulation. Engineered ventilation areas and 3D knitted structures are positioned where most needed.

“At Tonello, we strongly believe in collaborations, especially when aimed at bringing truly innovative solutions to the market. Combining our finishing technologies like ECOfree, Laser Blaze and Core, with the high-end products offered by Lenzing, Santoni and Unitin, we were able to achieve a brand-new product with technical performance and an authentic denim taste.” Summarized R&D Manager Alice Tonello

The den/IM 2.0 collection will debut at BlueZone/Munich Fabric Start on September 5- 7th in Munich, Germany.

FROM IDEAS TO TECHNOLOGIES: RESEARCH AND CREATIVITY IN DENIM

FROM IDEAS TO TECHNOLOGIES: RESEARCH AND CREATIVITY IN DENIM

“From Ideas to Technologies”: This is the title of the exposition that Tonello is using for its participation in the Bangladesh Denim Expo 2017, being held in Dhaka the 17th and 18th of May. The display will offer an overview of the new trends in denim finishing materials. It will be presented on 18 May, beginning at 11.00 a.m., in the seminar hosted by Piero Turk – one of the internationally recognized gurus of denim – and by Alice Tonello, the company’s R&D manager.

Bangladesh Denim Expo 2017

Piero Turk will discuss the themes dealt with on the walls of the stand, alternating with Alice Tonello who will instead illustrate theme by theme, how certain effects were obtained until just a few years ago and how today we can count on technology and production processes that are radically different and increasingly sustainable.

Specifically, both of them will focus on cultural, economic and environmental factors that influence and will continue to influence the further evolution of finishings.

Tonello’s Denim Gallery will also be presented in the during the expo. This is the exhibition event from the recent Kingpins in Amsterdam, which hosted several designers invited to express their conceptions of reality on the fabric of jeans. The exhibition has started travelling, awaiting its impending continuation, and is another concrete demonstration of Tonello’s ability to operate on various creative as well as productive stages to give the world’s leading brands not only technologically based answers, but also, and above all, ideas and innovative solutions.

Tonello Bangladesh Denim Expo 2017

All of the garments presented have been realized in collaboration with Piero Turk and Massimo Falaguasta from Tonello’s Research Center in our new Creative Area. This Creative Area is an actual atelier dedicated to research and experimentation where the designers’ fantasy and the desires of the various Brands can become reality. The garments under “development” can, in fact be analyzed, studied, perfected, revolutionized, and tested: the complete panorama of all the treatments permits exploring the thousands of possibilities of technology, and the thousands of special effects that, with Tonello’s machines, become absolutely normal.

“This new creative area” – says Alice Tonello, the company’s R&D manager – “is the natural outlet for our philosophy: a concrete service for our customers, something that a mere supplier of machines would not be able to offer.”

Tonello invites you to Bangladesh Denim Expo

Tonello Seminar
From Ideas to Technologies
May 18, 11 am, Rajdorshan Hall – 3

You are invited to the seminar:
From Ideas to Technologies: discovering the new age in garment finishing
held by Piero Turk and Alice Tonello.

The seminar will focus on new trends in finishing, embracing cultural, economic, ecological and technical considerations.

http://www.bangladeshdenimexpo.com/seminars/

 

TONELLO DENIM GALLERY: DENIM TALKS REALITY

TONELLO DENIM GALLERY: DENIM TALKS REALITY

Another new project from Tonello: Denim Gallery, is a bona fide display of “dreams and visions of reality”, as told by 10 Designers from around the world who have used Denim as their canvas for painting, staining, and assaulting in order to express themselves with artistic languages, materials, and concepts. The installation will be one of the coolest events of the 2017 edition of Kingpins and Blueprint, scheduled in Amsterdam from April 19 to 22.

Tonello Denim Gallery

Grace Warland, Matias Sandoval, Serena Conti, Su Kim and Jon Rouleau, Mika Mitarai, Juan Manuel Gomez, Ilinca Trif, Stefan Vella, and Greta Giannini: these are the names of the artists-designers who have tried to answer, very personally and openly, a deceptively simple question: what is reality for you? And Tonello reinterprets these answers, taking full advantage of the latest technologies: from Laser Blaze to ECOfree, from Bohemia to NoStone®, from Ecospray to Core.

Ecology and nature. Fears for an upcoming apocalypse. Cosmological conceptions of the human beings. Investigations of abstract and primordial artistic languages. Contrasts between the natural elements for all manners of living and enjoying life (including excitement). A interweaving of different realities: the past, memories and wars. Realities like slavery that we try to break free from with the force of imagination and our ability to continue trying new escape routes. The bright lights and accelerated times of modern cities. These are the creative ideas that designers have put on canvas, or, rather, “on Denim”.

With the project, Denim Gallery, Tonello wanted to celebrate the thousands of potential expressions of Jeans, emphasizing their multi-directional, multi-sensorial, multi-medial and multi-dimensional expansion with an original combination of art and fashion, painting and performance.

And this is just the beginning, the first installment of a proposed exhibition which will soon have a sequel (that we cannot reveal just yet…).

“DENIM GALLERY” WILL NOT ONLY BE SEEN IN AMSTERDAM DURING THE DAYS OF THE FAIRS, BUT ALSO ON TONELLO SOCIAL MEDIA, ON FACEBOOK AND INSTAGRAM, BEGINNING WITH PREVIEWS, STORIES, AND LIVE VIDEOS STARTING MONDAY 10 APRIL.

TONELLO CREATIVE AREA, WHERE IDEAS ARE BORN

Tonello strikes again. And it does so both concretely and resoundingly, choosing, once again, to distinguish themselves on the market as a producer of ideas even more than a producer of machines and processes.



We’ve dedicated this area to research and experimentation, with the invaluable collaboration of a “guru” the likes of Piero Turk. It’s a space that is the direct offshoot of our Research Centre, which has been appreciated over the years for its ability to churn out sustainable, energy-saving, and healthy-garment innovations (ECOfree, NoStone®, and Core are very significant names for experts in the sector).

All this at the service of our customers, brands and designers, who, with the support  of our company’s technicians and researchers, are able to transform their ideas into reality, experimenting, using trial and error to perfect treatments, special effects, and washes; inspired by the evolution of fashion, breathing history, reliving the past to reinvent the present and imagine a future of freedom and fantasy.

And this creative area will also become a real school, a craft shop, where real training will take place, and where the “masters” of denim can meet and pass on their wealth of experience and knowledge.

With the foresight and practicality that has always marked the company, Tonello has once again aimed high, aware of its unique know-how and the authority gained in over 35 years of presence on the world market in the service of “Made in Italy”.

In the Tonello Atelier, in short, the garments in the gestational stage can see the light. They can be analyzed, studied, optimized, changed, and tested: the complete view of all treatments will allow the exploration of the many technological possibilities and the thousands of special effects that, with Tonello machines, have become absolutely normal.

“This new creative area”- says Alice Tonello, R&D manager of the company – “is the natural outcome of our philosophy: a concrete service for our customers that goes beyond the simple fact of being a manufacturer of machines.”