{"id":235,"date":"2017-09-01T17:52:41","date_gmt":"2017-09-01T17:52:41","guid":{"rendered":"http:\/\/blutec.com.mx\/blog\/?p=528"},"modified":"2017-09-01T17:52:41","modified_gmt":"2017-09-01T17:52:41","slug":"denim-2-0-when-the-worlds-of-denim-athleisure-and-performance-apparel-collide-2","status":"publish","type":"post","link":"https:\/\/blutec.com.mx\/blog\/denim-2-0-when-the-worlds-of-denim-athleisure-and-performance-apparel-collide-2\/","title":{"rendered":"DEN\/IM 2.0 \u2013 WHEN THE WORLDS OF DENIM, ATHLEISURE AND PERFORMANCE APPAREL COLLIDE"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">As a timeless classic of fashion, denim continues to lend itself to new uses, evolving its forms such that it remains the undisputed king of casual comfortable dressing.<\/span><span id=\"more-2454\"><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2457 aligncenter\" src=\"http:\/\/blog.tonello.com\/wp-content\/uploads\/2017\/08\/Tonello_denim2.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"http:\/\/blog.tonello.com\/wp-content\/uploads\/2017\/08\/Tonello_denim2-300x225.jpg 300w, http:\/\/blog.tonello.com\/wp-content\/uploads\/2017\/08\/Tonello_denim2-768x576.jpg 768w, http:\/\/blog.tonello.com\/wp-content\/uploads\/2017\/08\/Tonello_denim2.jpg 1024w\" alt=\"Tonello DEN\/IM 2.0\" width=\"1024\" height=\"768\" \/><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\"><em>\u201cDenim is a versatile partner to pair with anything and is a must-have in every season\u201d <\/em>commented Tricia Carey, Director of Global Business Development \u2013 Denim at Lenzing.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">In an age where new innovations and interpretations drive the denim category there is always something that emerges as a new way forward and den\/IM 2.0 is presenting itself as that new evolution.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\"><em>\u201cAssociated with this collection you will hear terms such as compression, ventilation, moisture control, thermal conductivity and body mapping; and these are used alongside traditional denim terms such as indigo shade, fade-down and laser marking\u201d<\/em> explained Patrick Silva, Santoni Marketing Manager.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">Each knitted garment in the collection incorporates different combinations of fibers and knitted structures to create a unique cross-over concept. It\u2019s all about integrating several sportswear benefits into the authentic denim world.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">Traditional sportswear, made with the cut and sew concept, from one material and one fabric structure has a limited ability to provide sufficient local wear comfort. Body mapping seamless sportswear consists of one piece of multiple knit structure fabric which provides improved wear comfort by adjusting local body heat exchanges.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">The seamless functional features can incorporate superior moisture wicking by incorporating TENCEL\u00ae branded lyocell fibers in a unique two-layer construction; inclusion of high performance yarns provide superior temperature regulation and a perfect microclimate for the skin.<\/span><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/bCQkYndUb7w\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Engineering seamless fabric thickness provides padding that allows greater body protection without sacrificing moisture management or temperature regulation. Engineered ventilation areas and 3D knitted structures are positioned where most needed.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><em>\u201cAt Tonello, we strongly believe in collaborations, especially when aimed at bringing truly innovative solutions to the market. Combining our finishing technologies like ECOfree, Laser Blaze and Core, with the high-end products offered by Lenzing, Santoni and Unitin, we were able to achieve a brand-new product with technical performance and an authentic denim taste.\u201d<\/em> Summarized R&amp;D Manager Alice Tonello<\/span><\/p>\n<\/blockquote>\n<h3 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">THE DEN\/IM 2.0 COLLECTION WILL DEBUT AT BLUEZONE\/MUNICH FABRIC START ON SEPTEMBER 5- 7<sup>TH<\/sup> IN MUNICH, GERMANY.<\/span><\/h3>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Source:     <\/strong><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt;\"><strong><a href=\"http:\/\/blog.tonello.com\/2017\/08\/10\/denim-2-when-the-worlds-of-denim-athleisure-and-performance-apparel-collide\/\">BLOG \/ TONELLO 2017<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a timeless classic of fashion, denim continues to lend itself to new uses, evolving its forms such that it remains the undisputed king of casual comfortable dressing. \u201cDenim is a versatile partner to pair with anything and is a must-have in every season\u201d commented Tricia Carey, Director of Global Business Development \u2013 Denim at &#8230; <a title=\"DEN\/IM 2.0 \u2013 WHEN THE WORLDS OF DENIM, ATHLEISURE AND PERFORMANCE APPAREL COLLIDE\" class=\"read-more\" href=\"https:\/\/blutec.com.mx\/blog\/denim-2-0-when-the-worlds-of-denim-athleisure-and-performance-apparel-collide-2\/\" aria-label=\"More on DEN\/IM 2.0 \u2013 WHEN THE WORLDS OF DENIM, ATHLEISURE AND PERFORMANCE APPAREL COLLIDE\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[5,4,2,6,8,14],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-video","hentry","category-blutec","category-expos","category-noticias","category-representada","category-servicio","category-tonello","post_format-post-format-video","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DEN\/IM 2.0 \u2013 WHEN THE WORLDS OF DENIM, ATHLEISURE AND PERFORMANCE APPAREL COLLIDE - Blutec M\u00e9xico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blutec.com.mx\/blog\/denim-2-0-when-the-worlds-of-denim-athleisure-and-performance-apparel-collide-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DEN\/IM 2.0 \u2013 WHEN THE WORLDS OF DENIM, ATHLEISURE AND PERFORMANCE APPAREL COLLIDE - Blutec M\u00e9xico\" \/>\n<meta property=\"og:description\" content=\"As a timeless classic of fashion, denim continues to lend itself to new uses, evolving its forms such that it remains the undisputed king of casual comfortable dressing. \u201cDenim is a versatile partner to pair with anything and is a must-have in every season\u201d commented Tricia Carey, Director of Global Business Development \u2013 Denim at ... 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