{"id":354,"date":"2017-09-01T17:34:17","date_gmt":"2017-09-01T17:34:17","guid":{"rendered":"http:\/\/blutec.com.mx\/blog\/?p=522"},"modified":"2017-09-01T17:34:17","modified_gmt":"2017-09-01T17:34:17","slug":"how-carlsbergs-discovery-of-enzymes-has-revolutionized-denim-design","status":"publish","type":"post","link":"https:\/\/blutec.com.mx\/blog\/how-carlsbergs-discovery-of-enzymes-has-revolutionized-denim-design\/","title":{"rendered":"HOW CARLSBERG\u2019S DISCOVERY OF ENZYMES HAS REVOLUTIONIZED DENIM DESIGN"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">The main focus of denim designers is to make a new garment look old. Enzymes can produce great results, without polluting the environment. In 1952 Carlsberg mapped a protein degrading enzyme for the first time. We shared this discovery with the world, kickstarting groundbreaking progress in technology and industry.<\/span><span id=\"more-2464\"><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-2471 aligncenter\" src=\"http:\/\/blog.tonello.com\/wp-content\/uploads\/2017\/08\/Tonello_mapping_of_enzymes_Carlsberg.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"http:\/\/blog.tonello.com\/wp-content\/uploads\/2017\/08\/Tonello_mapping_of_enzymes_Carlsberg-300x225.jpg 300w, http:\/\/blog.tonello.com\/wp-content\/uploads\/2017\/08\/Tonello_mapping_of_enzymes_Carlsberg-768x576.jpg 768w, http:\/\/blog.tonello.com\/wp-content\/uploads\/2017\/08\/Tonello_mapping_of_enzymes_Carlsberg.jpg 1024w\" alt=\"Tonello Mapping of Enzymes Carlsberg\" width=\"765\" height=\"574\" \/><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">I like denim. It\u2019s very democratic. Anybody that wears jeans doesn\u2019t look like a poor guy or a rich guy. They can be used by anybody.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">I\u2019m Piero Turk and I\u2019m a denim designer. Denim designer means that I work in all the areas of the denim. I work with denim mills to develop fabrics. I work with laundries to develop washes. I work with brands to develop their collections.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">I live in Treviso. It\u2019s a small village in North East of Italy. Living in Treviso is not bad \u2013 because I\u2019m not really always in Treviso. I travel all around the world for my work. I like that when I come back home it\u2019s not stressful at all \u2013 but honestly it\u2019s a bit boring.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">When the story of garment treatment started \u2013 we started using simple techniques, adding chlorine bleach to the water \u2013 to make the pant lighter. Then adding stones \u2013 then spraying sand or chemicals in some areas to have contrast on the pant.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">This is where I develop all my new ideas \u2013 about finishing and different treatments on the denims. All of the different treatments and technologies and techniques \u2013 are used just for one thing. To make a new pant look like an old pant. Of course the big problem that the industry is trying to avoid \u2013 is polluting. With enzymes you avoid this. The discovery of enzymes has made a big change in the denim world. You spray the enzyme on the garment. The technology is really good \u2013 because with spraying the enzymes you can save a lot of water. Using enzymes you more or less have the same effect as with stones \u2013 and it means polluting much less.<\/span><\/p>\n<\/blockquote>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/6brnfhGVsVA\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">I started working with denim not because I wanted to. I don\u2019t have a design background. My background is totally different. At the university I studied medicine. I wanted to be a psychiatrist. But then I couldn\u2019t finish college, so I asked a friend of my family \u2013 who had a company in this area, if I could work with him, and he said \u2018yes\u2019. That company was making casual jeans collections in the 80\u2019s. Doing that I found out that I love that. So I kept my passion. I\u2019m still learning a lot. You never stop to learn.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">I can find inspiration mostly from vintage garments. I love them because I can guess \u2013 and try to imagine the life of people wearing them \u2013 in the 30\u2019s and 40\u2019s and 50\u2019s. So they have their own life, they tell you a story. The denim is the fabric of workers. All these garments were used by workers. So you can see and guess the different kinds of work, they were doing. Of course, this one\u2026 was a painter.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">It think the future of denim is to find a way to produce it \u2013 that is respecting the planet.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt;\"><strong>source<\/strong> :   <\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt;\"><a href=\"http:\/\/blog.tonello.com\/2017\/08\/30\/how-carlsbergs-discovery-of-enzymes-has-revolutionized-denim-design\/\" target=\"_blank\" rel=\"noopener\">BLOG \/ TONELLO 2017<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The main focus of denim designers is to make a new garment look old. Enzymes can produce great results, without polluting the environment. In 1952 Carlsberg mapped a protein degrading enzyme for the first time. We shared this discovery with the world, kickstarting groundbreaking progress in technology and industry. I like denim. It\u2019s very democratic. &#8230; <a title=\"HOW CARLSBERG\u2019S DISCOVERY OF ENZYMES HAS REVOLUTIONIZED DENIM DESIGN\" class=\"read-more\" href=\"https:\/\/blutec.com.mx\/blog\/how-carlsbergs-discovery-of-enzymes-has-revolutionized-denim-design\/\" aria-label=\"More on HOW CARLSBERG\u2019S DISCOVERY OF ENZYMES HAS REVOLUTIONIZED DENIM DESIGN\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[5,2,6,8,14],"tags":[],"class_list":["post-354","post","type-post","status-publish","format-video","hentry","category-blutec","category-noticias","category-representada","category-servicio","category-tonello","post_format-post-format-video","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOW CARLSBERG\u2019S DISCOVERY OF ENZYMES HAS REVOLUTIONIZED DENIM DESIGN - Blutec M\u00e9xico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blutec.com.mx\/blog\/how-carlsbergs-discovery-of-enzymes-has-revolutionized-denim-design\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW CARLSBERG\u2019S DISCOVERY OF ENZYMES HAS REVOLUTIONIZED DENIM DESIGN - Blutec M\u00e9xico\" \/>\n<meta property=\"og:description\" content=\"The main focus of denim designers is to make a new garment look old. Enzymes can produce great results, without polluting the environment. In 1952 Carlsberg mapped a protein degrading enzyme for the first time. We shared this discovery with the world, kickstarting groundbreaking progress in technology and industry. I like denim. It\u2019s very democratic. ... 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