{"id":666,"date":"2018-10-29T17:37:24","date_gmt":"2018-10-29T17:37:24","guid":{"rendered":"http:\/\/blutec.com.mx\/blog\/?p=1661"},"modified":"2018-10-29T17:37:24","modified_gmt":"2018-10-29T17:37:24","slug":"reduce-reuse-recycle-and-reinvent-by-tonello","status":"publish","type":"post","link":"https:\/\/blutec.com.mx\/blog\/reduce-reuse-recycle-and-reinvent-by-tonello\/","title":{"rendered":"REDUCE, REUSE, RECYCLE. AND REINVENT! BY TONELLO"},"content":{"rendered":"

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By:\"\"Tonello<\/a><\/span><\/strong><\/span><\/p>\n

At the next edition of Kingpins in Amsterdam<\/strong>, Tonello will be presenting an exclusive collection of denim garments made in collaboration with Amy Leverton. Created under the banner of sustainability and memory.<\/span><\/span><\/p>\n

\"Tonello<\/span><\/p>\n

We\u2019re calling it Re-invented in Italy<\/strong>, the \u201cinspiring\u201d event Tonello<\/strong> has imagined for the next edition of Kingpins<\/a> in Amsterdam (24-25 October). This is going to be a fascinating journey through time to rediscover the origins of \u201cMade in Italy\u201d, the origins of that \u201cgolden age\u201d where a magical and propitious mix of talent and craftsmanship, style and know-how, genius and production capacity irreversibly changed the history of jeans, transforming them from \u201ccommodity-garments\u201d into extraordinary interpreters of the contemporary.<\/span><\/p>\n

Tonello has launched a tempting and difficult challenge to Amy Leverton<\/strong>, author of Denim Dudes<\/a>: a challenge to create a denim collection inspired by the triple imperative of \u201cReduce, Reuse, and Recycle<\/strong>\u201d. Reduce<\/strong> energy consumption as well as water and chemical products; reuse<\/strong>, to give new life to vintage garments; recycle<\/strong> fibers and materials.<\/span><\/p>\n

A unique collection has been created from this encounter between Tonello\u2019s sustainable technologies and Amy Leverton\u2019s creativity \u2013 a collection consisting of jeans, shorts, jackets, dungarees, and t-shirts\u2026 \u2013 all produced using recycled denim fabrics from Candiani Denim<\/a>, Tejidos Royo<\/a>, Bossa<\/a>, Orta Anadolu<\/a><\/strong> and Arvind<\/strong><\/a>. Details and elements from vintage items of Italian brands (Diesel, Replay, Benetton, Versace, Fiorucci, Iceberg, Ellesse, Enrico Coveri, Trussardi Jeans<\/strong>) have been applied to the garments; the labels, also made of recycled materials, are by Panama Trimmings<\/strong><\/a>.<\/span><\/p>\n