{"id":667,"date":"2019-01-28T14:23:14","date_gmt":"2019-01-28T14:23:14","guid":{"rendered":"http:\/\/blutec.com.mx\/blog\/?p=1774"},"modified":"2019-01-28T14:23:14","modified_gmt":"2019-01-28T14:23:14","slug":"reduce-reuse-recycle-and-reinvent-tonello-blog","status":"publish","type":"post","link":"https:\/\/blutec.com.mx\/blog\/reduce-reuse-recycle-and-reinvent-tonello-blog\/","title":{"rendered":"REDUCE, REUSE, RECYCLE. AND REINVENT! TONELLO – BLOG"},"content":{"rendered":"
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19 OCTOBER 2018 By:\"\"<\/span><\/strong>\"\"<\/p>\n<\/div>\n

At the next edition of the Kingpins Show in Amsterdam, Tonello will be presenting an exclusive collection of denim garments made in collaboration with Amy Leverton. Created under the banner of sustainability and memory.<\/span><\/span><\/p>\n

\"Tonello<\/p>\n

We\u2019re calling it Re-invented in Italy<\/strong>, the \u201cinspiring\u201d event Tonello<\/strong> has imagined for the next edition of the Kingpins Show in Amsterdam (24-25 October). This is going to be a fascinating journey through time to rediscover the origins of \u201cMade in Italy\u201d, the origins of that \u201cgolden age\u201d where a magical and propitious mix of talent and craftsmanship, style and know-how, genius and production capacity irreversibly changed the history of jeans, transforming them from \u201ccommodity-garments\u201d into extraordinary interpreters of the contemporary.<\/span><\/p>\n

Tonello has launched a tempting and difficult challenge to Amy Leverton<\/strong>, author of Denim Dudes<\/a>: a challenge to create a denim collection inspired by the triple imperative of \u201cReduce, Reuse, and Recycle<\/strong>\u201d. Reduce<\/strong> energy consumption as well as water and chemical products; reuse<\/strong>, to give new life to vintage garments; recycle<\/strong> fibers and materials.<\/span><\/p>\n

A unique collection has been created from this encounter between Tonello\u2019s sustainable technologies and Amy Leverton\u2019s creativity \u2013 a collection consisting of jeans, shorts, jackets, dungarees, and t-shirts\u2026 \u2013 all produced using recycled denim fabrics from Candiani Denim<\/a>, Tejidos Royo<\/a>, Bossa<\/a>, Orta Anadolu<\/a><\/strong> and Arvind<\/strong><\/a>. Details and elements from vintage items of Italian brands (Diesel, Replay, Benetton, Versace, Fiorucci, Iceberg, Ellesse, Enrico Coveri, Trussardi Jeans<\/strong>) have been applied to the garments; the labels, also made of recycled materials, are by Panama Trimmings<\/strong><\/a>.<\/span><\/p>\n